What is Google AdWords?

Google AdWords is a paid marketing system used by marketers to regulate how and how advertisements look through Google's search engine. It is considered one of the most famous systems ever since it enables the marketer to know the actual results of his advertisement and enables him to calculate the ROI of his advertising campaign in real time unlike the traditional marketing methods in addition to a high possibility to reach large proportions of potential customers for his good or service.
The ads in Google AdWords are divided into two sections:

• Search network marketing

When marketing via the search network, you choose to have your ad appear with keyword results in the Google search engine above or on the side of unpaid natural search results. It should be noted that the main component of search marketing is the use of appropriate keywords that are likely to be used by your potential customers so that your product ad appears when using keywords that express the need for your product.

• Display network marketing

It is placing ads for your product on websites that use the Airsoft system, through which Google is given a special advertising space through which you place your ads in order to appear when browsing that site. It is worth noting that this method has a lower ROI rate than the previous method where the response rate to advertising is higher when using search network marketing, but it should be noted that to enhance the response rate to the advertisement you can use images and flash ads unlike marketing through search networks.

The main thing to consider is the quality of the ad in order to enhance the visibility of the ad in a better location in addition to reducing costs. This is because strengthening and increasing the percentage of CTR, which is the ratio of pressure on advertising versus its appearance (which is the main element in measuring the quality of advertising) is considered essential to reduce costs in exchange for an excellent place compared to competitors ’ads.

In the end, the use of marketing via the search network or the affiliate network is linked to the goals to be reached from the advertisement, whether reaching a large percentage of viewers to spread the name of the company or obtain clients or any other goals